Photographed the Excitement of Adidas March Madness Event in Downtown Phoenix

We had the privilege of photographing a fantastic 2 day event for Adidas during March Madness right here in downtown Phoenix. This event was a blend of sports excitement, brand promotion, and unforgettable experiences. Held at the Sheraton Downtown during the day and Copper Blues Downtown one night, the event showcased Adidas’ innovative spirit and brought together sports enthusiasts, influencers, and notable personalities, including Keisei Tominaga.

Daytime Events at the Sheraton Downtown:

The Sheraton Downtown Phoenix served as the perfect venue for the daytime events. Over the course of two days, Adidas set up an impressive room display that highlighted their latest products and innovations. The setup was meticulously designed to offer an immersive experience, allowing attendees to interact with the displays and get a firsthand look at Adidas’ newest offerings. As a photographer, capturing the essence of these displays and the reactions of the attendees was truly rewarding. The vibrant atmosphere and the energy in the room made every shot a testament to Adidas’ brand excellence.

Evening Party at Copper Blues Downtown:

The excitement continued into the night with an exclusive Adidas party at Copper Blues Downtown. This venue, known for its lively ambiance and great music, was the perfect spot for the celebration. The party was a blend of music, dance, and networking, creating a vibrant atmosphere that everyone enjoyed. It was a night filled with laughter, connections, and memorable moments. One of the highlights was meeting Keisei Tominaga, whose presence added an extra layer of excitement to the event. Capturing these candid moments and the lively interactions made for an incredible photo collection.

Meeting Keisei Tominaga:

 Meeting Keisei Tominaga was undoubtedly one of the standout moments of the event. Known for his impressive skills on the basketball court, Tominaga’s presence brought a lot of excitement to the attendees. Photographing his interactions with fans and other guests was a true honor. His charisma and approachable nature made for some fantastic shots that perfectly encapsulated the spirit of the event.


Photographing the Adidas March Madness event in downtown Phoenix was an unforgettable experience. From the innovative room displays at the Sheraton Downtown to the lively party at Copper Blues, every moment was filled with energy and excitement. As a local event photographer, capturing the essence of such a dynamic and high-energy event was truly special. I look forward to future collaborations with Adidas and other brands, documenting more incredible events and creating lasting memories.

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